📣 Marketing & Social Media Services

Creative Direction • Branding • Photography • Videography • Social Strategy

I help small businesses, restaurants, and creative brands grow through storytelling, engaging social media content, and strategic digital marketing. I bring a hands-on approach to visual branding — from photographing menu items and spaces to designing graphics, managing social media calendars, and producing video content that drives real results.

Whether your goals are increasing reservations, boosting event attendance, or strengthening your brand identity, I create compelling content that connects authentically with your audience.

What I Do
✨ Social Media Management

Develop and implement monthly content calendars aligned with events, seasons & goals

Plan, shoot & edit original photo/video content for Reels, TikTok & stories

Write engaging captions and maintain a consistent brand voice

Manage inbox messages, comments & community engagement

Schedule posts, track insights & adjust strategy for growth

Create targeted ad campaigns for awareness or conversions

✨ Content Creation

Food, product, lifestyle & event photography

Short-form video production (Reels/TikTok)

Graphic design for promotions, menus, flyers & branding

Website updates & digital asset organization

✨ Additional Support

Email campaigns & newsletters

Social media advertising strategy

Brand storytelling & positioning

Industries I Support

Restaurants, Breweries, Cafés & Bars

Small Local Businesses

Real Estate Teams & Lifestyle Brands

Weddings, Events & Hospitality

Featured client examples include Philadelphia Tavern (Manassas, VA), Erin K Jones Real Estate Team (Alexandria, VA), and event photography in Washington State.

Why Work With Me

I combine creative artistry with strategic marketing, offering:

2+ years managing and producing full-scale social media content

Strong visual storytelling across photography, videography & graphic design

Experience working inside hospitality environments

Ability to quickly understand brand personality and translate it visually

A collaborative process with clear communication and deadlines

Let’s Work Together

Looking for support launching a campaign, refreshing your brand visuals, strengthening engagement, or handing off ongoing social media management?

I offer ongoing monthly management or project-based packages.

📩 Contact: kara.heritageartdesign@gmail.com

📍 Based in Front Royal, VA | Serving VA, DC, MD + remote clients nationwide